Recently newspapers are publishing articles suggesting how social media has been helping the Arts industry in Australia. While keeping traditional forms of marketing, the Arts industry is increasingly integrating with social media to attract new audience.
Artists are using social media to showcase their art, share their techniques and life experiences, and support their gallery sites where they sell their work. Arts organizations are using social media to promote their events, provide a platform for discussion, answer questions, look after customers and get feedback from them. Arts organizations have also been inviting local bloggers as press to opening and events, who would then re-blog the event and spread it via their Facebook or Twitter. These bloggers are facebooking or tweeting during the event, after the event and even during the event itself.
Jill Colvin - Head of Marketing, Sydney Festival (image source found here)
"It's such a different method of communication compared to the more formal lines. You can afford to be more flippant and have fun," said Jill Colvin, Sydney's Festival's Head of Marketing in an interview with The Australian. "You're letting your customers help sell the product for you, traditional media doesn't do that. It's giving other people the tools to talk about the thing they love."
It seems that today it is a must for any industry including the Arts to be engaged with the social media. Do you happen to follow any Arts blog, Facebook or Twitter?
References
Crisp, L. (2010). 'Industry all a-twitter as new media helps put nums on seats' The Australian. 29th January 2010.
No comments:
Post a Comment