Having mentioned about Sydney Festival last time, let us find out how exactly the social media has been helping to promote the festival.
Sydney Festival is Australia's largest and most popular annual cultural event running every January since it first took place in 1977. It was originally conceived by the Sydney Committee, the NSW State Government and the City of Sydney to attract people into the city centre during the holiday month. Its program features events including music, dance, circus, visual arts and artist talks, attracting over 200,000 people.
No matter Jill Colvin said that joining the social media is one of the smartest things that she had done. The Sydney Festival not only achieved great success in promoting Australian culture, but also in making use of social media to enhance the business.
Our project, Canvas Collective, will serve as an online hub for the art-interested, not only by providing information but also a place where people can interact with each other and share their ideas. To ensure the audience can be effectively addressed, promoting via social media is inevitable. Facebook and Twitter will be established for Canvas Collective to provide the audience easy ways to be notified on updates, and allow them to share and spread the news.
Let us look forward to benefiting from the power of social media.
Sydney Festival is Australia's largest and most popular annual cultural event running every January since it first took place in 1977. It was originally conceived by the Sydney Committee, the NSW State Government and the City of Sydney to attract people into the city centre during the holiday month. Its program features events including music, dance, circus, visual arts and artist talks, attracting over 200,000 people.
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| Sydney Festival 2011 (image found here on Sydney Festival Photo Gallery) |
With its popularity, it established a YouTube channel in 2006 as a video guide to the festival for the public. Up to the present, it has attrated more than 20,000 channel views and 300,000 total upload views. In 2008, it joined Flickr to share photos of previous festivals, artists of the year and all the action in January. It has accumulated 217 photo albums until now. In 2009, it launched a Blog, Facebook and Twitter to keep the public up to date on every action of Sydney Festival, and a platform for conversation so people can have a say on what they are loving and hear what others say. Its Facebook page also supports its Flickr and YouTube with links attached to the page, and has now received more than 15,000 'likes' from Facebook users. Its Twitter has up to 17,000 Followers and more than 5,500 Tweets.
No matter Jill Colvin said that joining the social media is one of the smartest things that she had done. The Sydney Festival not only achieved great success in promoting Australian culture, but also in making use of social media to enhance the business.
Our project, Canvas Collective, will serve as an online hub for the art-interested, not only by providing information but also a place where people can interact with each other and share their ideas. To ensure the audience can be effectively addressed, promoting via social media is inevitable. Facebook and Twitter will be established for Canvas Collective to provide the audience easy ways to be notified on updates, and allow them to share and spread the news.
Let us look forward to benefiting from the power of social media.
Interesting perspective from the Sydney Festival people themselves - I've heard some negative feedback from people who've spent time in the marketing and publicity departments there. It's very strict, very ordered and poor at responding to criticism, even though the 'image' they try to put out through social media is of an all-inclusive festival atmosphere.
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